What issues of discrimination regarding Women in America since the Essay

What issues of discrimination regarding Women in America since the 1920's have been successfully resolved -- and which issues have not yet been resolved - Essay Example This has seen the inclusion of women in politics, educational and economic settings among many other clusters in society. Discrimination and the fact that it was a global scenario affected all women all over the world. In the American setting, in the 1920’s, women faced discrimination as a result of the innate capacities that patriarchal societies had imposed on them. In this era, women were to run home affairs and nothing more. It became worse for women who had other vulnerabilities. African American women, those disabled or from â€Å"inferior races† among other clusters faced severe discrimination as compared to their accepted counterparts. This paper aims to dissect all aspects of discrimination in the American society since the 1920’s that have been successfully resolved. It will also discuss those aspects that have not been actively dealt with in the society. This is with the view of ensuring that there is room for advocacy and agitation with the view of ac hieving a global society free from discrimination against women. One issue that has been successfully resolved is the opportunities given to women in political participation. Women are today given equal opportunities as men in politics. Women are allowed to vote for their preferred candidates to hold various political offices. Women are also allowed to contest for elective political posts. They compete equally with men for such positions. Even after achieving the right to vote, very few women were elected to hold political positions. Currently, women are being allowed to hold powerful and influential leadership positions. During those days, women were barely allowed to hold any positions. In the past, women’s roles were only confined to traditional roles such as working as teachers, domestic workers, nurses, secretary workers among other roles associated with women. Today, many women hold powerful leadership positions such as CEOs, secretaries of state and managers among others (Gregory

Brand Implementation Essay Example | Topics and Well Written Essays - 2250 words

Brand Implementation - Essay Example It is a process for constant and reliable application of the brand image among major of the leading business units, media and communication channels. However, it does not encompass the design and creation of brand identity. Industry Background and the Competitors EAT was founded in the year1996, with the determination of delivering best quality food, coffee and soup in London at rational price. Presently, more than 100 shops all over London are offering handmade food every day. According to the statistics of the year 2011, the organization is having market share of 76%. The CAGR is +27%. It mainly offers soups, sandwiches, pies, salads, wraps, sushi, desserts, cold drinks, juices, coffees etc. Mark &Spencer, Pret a manager, Costa, Starbucks are the main competitors of the company. The sales growth for the year 2011 is more than 13%, whereas the outlet volume growth is more than 11%. The founder of the company is Faith MacArthur and Niall MacArthur. According to them, EAT is a family owned organization dedicated to provide quality food. People of London can also get the home delivery option from the registered company website. Few simple steps will help to bring the food in home within a small period of time. Challenges and Opportunities In order to determine EAT’s challenges and opportunities, SWOT analysis can be framed below. The SWOT analysis will help EAT to make a better brand positioning for the company. This strategic framework will help to reveal EAT’s internal strengths, weaknesses and external opportunities and threats. SWOT Analysis Strengths The food quality is superior. Homemade fresh food used to offer every day by the organization. More than 100 shops are situated in London. The price of the food is also rational. The sales growth is more than 13%. The volume growth is 11%. They used to provide home delivery for every individual customer. The organization has become popular among the local customers. Market share is more than 76%. T he CAGR rate is also more than 27% Experience is more than 10 years. Weaknesses The outlets are only London based. CSR reports are not included. Lower range of products has failed to increase customer base. The space area is very limited within the outlets. New and menu sections in the company website are not accessible. Cost of production is very high. Relevant information is very nominal for the company. Inadequate packaging quality. Opportunities Expansion of business footprint across the country. Traditional food items can increase the brand awareness of people. Promoting food menu and price range in social media networks. Cost-effective business operation strategy may result profit maximization. The organization can introduce healthy food items as the demand for healthy foods is increasing. Need to tie-up with hospitals, trains and several domestic and international airways. Designing new logo and slogan. Online promotional activities will increase the brand awareness. Threats Big competitors like Sainsbury, Tesco, and Marks & Spenser’s will pose a big threat to the company. As it is a sensitive industry, the organization may face several legal barriers. Huge capital required in order to expand business. Economic downfall and low disposable income of people. People are tending to avoid outside foods due to the food safety factors. One unsatisfied